In our free market system, strong and positive consumer brand recognition is essential to a company’s long-term viability. While this is always true no matter the economic climate, it’s especially true right now. Consumer spending is more cautious and deliberate and product/service options, while temporarily squeezed, will increase as talented individuals opt to start their own businesses rather than work for someone else. Creating a strong brand image and extending its reach as far as possible is essential to insuring your company stands strong amongst its competition as we move forward in the market.
Archive for July, 2009
Extending Your Market Brand – Employees are Brand Ambassadors
Tuesday, July 28th, 2009
Reduce Conflict, Increase Productivity
Wednesday, July 22nd, 2009When discussing conflict in the workplace it is quite likely that the images that come to mind are of harsh glares, voices raised in anger and slamming doors. These are the classic tell-tale signs of active disagreement and open hostility in the workplace. However, it’s important to note that these tend to be situation-specific and momentary in nature.
In reality, a far more pervasive, destructive and less easily detected form of conflict might be doing damage to the morale and productivity of your organization – constant, low-level discord which can take many forms, from bickering and sniping to passive-aggressive avoidance behaviors.
>> Read more about the steps you can take to reduce conflict in the workplace >>
Holding Onto Key Employee Talent
Tuesday, July 14th, 2009As a leader in your organization, has the following thought recently crossed your mind:
“My key talent isn’t going to leave because they have nowhere else to go.”
Many research studies and my own personal experiences demonstrate that leading up to and following reductions in force, employee morale, productivity and engagement decrease. Given the current economic climate, managing your talent is just as critical as managing your overall business. Let’s face it , critical talent always has options, regardless of market conditions.
READ ON >> Retaining Key Talent = Answering A Key Question >>